The power of modular development
A modern digital platform doesn't just get built and then sit serving content pages for years without any changes or updates. Any system where you aren't continuously updating it to meet the needs of the business quickly becomes a legacy system, and other uncontrolled "micro-sites" will start popping up in other places (and all the FXM in the world can't make up for that!). The counterpoint to this however is that constant uncontrolled change to any system can result in a big ball of mud . When your digital platform is a key organisational asset this might get even worse when you have multiple development teams on multiple releases or across multiple vendors all working on the system at once. Even when delivering in a single stream using Agile principles your solution can get messy without a clear underlying architecture "skeleton" to which you can add meat. Sitecore's support for modular page composition through placeholders and modules pro